Are you ready for GDPR?

The GDPR will come into full effect on 25th May 2018. Non-compliance penalties could lead to fines of up to €20m or 4% of a company’s global annual turnover. And nobody wants to be footing that bill.

Q1. Can you erase the data of a person from your database and provide evidence of it?

Q2. Are you able to justify the collection and processing of data in every case?

Q3. Do you have a comprehensive action plan for dealing with security breaches?

Q4. Do you have an in-house dedicated Data Protection Officer?

Q5. Do you have elaborate internal and external processes, in relation to privacy?

Q6. Have you vetted and approved the GDPR readiness of tools and technologies you or your agencies will use to collect PII data beyond May 2018?

Q7. Would it be helpful to have one GDPR ready platform that can be used for all interactive PII data collection from marketing experiences across all owned, earned and paid channels?

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